Neilsons Sale Promotion

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Selling your property does not need to be stressful. You will be in very capable hands at Neilsons. Our staff are experienced property professionals and will guide you through the process from start to finish keeping a handle on your sale at all times. Find out a bit more about how we will sell your property at Neilsons below…

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Marketing Your Property ‘the Neilsons way’ – A Five Step Process

1. Property Appraisal

Our Valuer will attend your property, with no obligation, providing you with house doctor tips, information on what’s happening in your local market, guide you on our range of marketing services and give you advice on the marketing price and price structure, based on past sales data from our own archives as well as from the ESPC.

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Please note that it is the Surveyor who will confirm the value of the property after the Home Report visit is carried out. Our Valuer will be able to advise you on the common pitfalls to look out for and any repairs that should be carried out prior to the Surveyor’s visit, to ensure that your property achieves the best possible condition score in the Home Report valuation.

We will then issue you – via email or post – a unique Budgetplan displaying all the anticipated fees and outlays involved in your sale and a detailed Pre-Sale Appraisal Report which goes into more depth about local market conditions and  the various marketing services that we offer.

If you decide to proceed, you will be asked to  pay your upfront marketing outlays only  – these are detailed on the Budgetplan and represent the costs of charges we have to pay to third parties to get the property on the market e.g. the surveyor for the Home Report, your ESPC insertion fee, the cost of your Floor Plan, your For Sale Board, brochures and any other aspect of the marketing instructed by you.

Unlike some Firms, who charge their legal fees upfront we do not charge any legal fees until the date of entry so there is every incentive for us to take a pro-active approach to selling your property. The up-front marketing fee required upfront is to cover costs of your marketing which are payable to third parties.

2. Property Administration

Once your upfront marketing fees have been paid, you will be assigned an office based Property Sales Administrator who works behind the scenes to get your property ready for the market. This includes ordering the marketing material as instructed by you and sending you over drafts of the sales brochure and Home Report prior to going live on the market.

It usually takes between 5 and 7 working days to get your property live on the market, though we strive to work to your time frame and our turnaround time rates are impressive. The faster you can get back to us and approve the drafts, the faster we can get the property live on the market.

3. Property Marketing

Once you are happy with the marketing material, your Property Administrator will then set the property as live – launching your property on all major web portals, organising print of the sales brochures and advertising window cards, instructing your For Sale board and notifying you of the Sales Negotiator who will then be responsible for the sales process from launch until the sale price is agreed.

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 Throughout the transaction, one of our Partners, an experienced property solicitor will be in overall control of your transaction and he or she will deal with your sale conveyancing once the property is sold. You can also contact your solicitor regarding any proposed purchase and the timing and level of an Offer for a property that you are interested in.

4. Property Marketing

Once your property is live, your Sales Negotiator will be your key contact. Your Sales Negotiator will keep you up to date with any Notes of Interest or Offers received on your property.  She will inform you of any Notes of Interest or Offers received on your property. Using her negotiation skill and expertise she will strive to achieve the best price possible for your property.

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Property advisors within the Property Sales team will co-ordinate viewing appointments, always keeping details updated on your file so that your Sales Negotiator is aware of potential interest in your property at all times.  Neilsons receive in excess of 100 viewing requests per day!

We endeavour to keep you up to date as much as possible which is why our sophisticated Estate Agency transaction management system will email you as soon as a viewing is confirmed on the system or a Note of Interest is received.

5. Sale Conveyancing

When a sale price and date of entry has been agreed, we await the purchasers Solicitor confirming that the purchaser and their lending institution have approved use of the Home Report.

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 All of our legal work is conducted in house by an experienced property Solicitor. No exceptions! When the Offer price, date of entry and acceptability of the survey report have been confirmed your file is passed to your Solicitor who will discuss the terms of the contract (missives) and bring the missives to a concluded bargain which is legally binding on both the purchaser and the seller.

Helpful Selling Advice and Strategies Explained


Marketing your Property - House Doctor

House Doctor Appraisal

It is important to present your property for sale in such a way as to appeal to the widest possible range of buyers. Expand the text below for our top House Doctor tips…

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Presentation is key. 

Properties which reflect a previous occupier’s taste in decoration presents an impediment to the prospective purchasers taking the all important mental step of projecting themselves and their life into the property and moving their furniture in. The decision to buy is an emotional not a rational process and you must create the environment for that thought process to take effect. Everything that follows stems from that basic principle.

  • Freshen paintwork on any outside doors and windows.
  • Freshen paintwork inside the property in a neutral colour scheme – bold fashion statement colours don’t work with the majority of purchasers!
  • Thoroughly clean the property particularly the kitchen and bathroom. Fresh cleaning sprays make a better impression than a strong smelling bleach. Don’t forget the windows.
  • De-clutter by removing bulky items, excess furniture toys and gym equipment and store off site. These items will impact on a potential purchaser’s concept of the space available in the property.
  • Define clearly the function of each room or part of the room. A bedroom should where possible have a bed in it rather than used a storeroom. A study area should have a desk and chair and a dining kitchen should have a small table and chairs.
  • Plants provide good feng shui and can purify the air. Fresh flowers also make a good impression – consider placing some in your kitchen and living room.
  • Depersonalise: Remove the personal items which get in the way of the viewer imagining his or herself moving into your home: family photographs, souvenirs, slippers, signs of domesticity etc all get in the way of this essential process.
  • Tidy the garden and edge the lawn. Remove dead plants and leaves and if possible pressure hose the path. There is a theory that potential buyers make up their mind about the property in the first three minutes so the kerb appeal impression is crucial.
  • Final touches – new white linen for sheets and fluffy white towels. Cushions often work best in bolder colours to counterbalance neutral painted walls.

Any questions? Give us a call today!


Marketing your Property - House Doctor

Viewings

Before the first viewing have a walk round each room and think of what features you will wish to bring to the viewer’s attention when conducting the tour. Expand the text below for our top viewing tips…

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  • Remove clutter from the hallway including coat stands, bikes, toys and shoes.
  • Use lighting and prints to make the best use of light and create a sense of space. Uplighters create diffused lighting to good effect. You can create an impression of space in any room by improving the lighting; painting the walls in a bright neutral colour, and putting up a large scale landscape print and /or a large mirror.
  • Clear all signs of domesticity: washing up liquid, basin, draining board and any clutter and gadgets from the kitchen – keep your work surfaces clear with only a bowl of fresh fruit or a vase of flowers.
  • Switch on table lamps, unit lights and cooker hood lights at all viewing times – even in daytime – this will add light and brightness to the property.
  • Switch on any coal effect fires.
  • Fresh Flowers brighten any room. A basket of fresh fruit also works well.
  • The smell of a good quality furniture polish or fresh cleaning spray gives a better impression than air freshener or a bleach spray.
  • Scented Yankee Candles/Yankee Candle Wax burners provide lovely subtle scents.
  • If you have squeaky floorboards try putting talcum powder in the joints.
  • If you have a particularly uninteresting room that may be a good time to talk about the other good points of the property generally – the school catchment area – the good local shops, the excellent neighbours – the bus service – the community spirit.
  • Feel free to ask the potential purchaser questions to break the ice – do they know the area well? Why are they considering moving? etc.

What Next

Don’t get carried away and make misrepresentative statements, although you have no obligation to draw any bad points to the viewer’s attention. That is the job of the  surveyor. You must answer any direct questions truthfully and accurately but you do not have to volunteer any information about any negative aspects.

Open the door of each room and allow the viewer to walk in. You should stand at the door and describe the features of the room. If you go in to the room with the viewer the room will appear smaller. Never ever go in to a room and stand in the window.

Keep an informal Visitor’s Record to enable you to keep a track of who’s who when you receive a note of interest or an offer.

Engaging In Conversation

Never talk money with the viewer. We are professional negotiators with many years’ experience in property sales and you may complicate the negotiations if you commit yourself to a deal without reference to the big picture. Bear in mind it is only in the purchaser’s interest to do a deal directly – never in your interest!

If asked what figure you have in mind, say only that your solicitors have recommended this price structure but that it is for the prospective purchaser to submit any offer in writing and you will consider it with your Solicitor.

“Any Offer not in writing is not worth the paper it’s not written on”.


Marketing your Property - Price Structures

Marketing Price structures

There are three main marketing price structures. Expand the text below to find out more…

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Offers Over

In a strong market, properties are set at an ‘Offers Over’ price. This can be anywhere from 10% to 15% below the figure the sellers are hoping to achieve in order to attract interest. We consider the Home Report valuation when recommending the ‘Offers Over’ figure’. The ideal situation using this form of marketing price structure is for lots of parties to be interested in submitting an Offer in which case a competitive closing date would be set. This style of marketing became less common during the difficult market of 2008-2012 where there was regularly only one interested party with choices of property to pursue. The Fixed Price structure became more common during that period. However, confidence in the market is growing and it is truly a sellers market at present therefore Offers Over is a key marketing price structure.

Fixed Price

‘Fixed Price’ means in theory that the first Offer received at the fixed price would be accepted if agreement could be reached on other issues, principally date of entry.

The fixed price strategy works best if you have a property where there is a “book price” for the property and there is very little likelihood you would receive an Offer in excess of that price.

A fixed price will sometimes secure a quicker sale if the property has been on the market for a while at an alternative price structure without interest from buyers. However, going to a fixed price means that you are unlikely to achieve a price in excess of the fixed price and you may end up with less than the fixed price.

Unless there is a specific reason to do so, such as personal circumstances, a property which is likely to be popular should never be advertised at a fixed price straight away. You may end up with several quick Offers all at the fixed price when you could have fixed a closing date and achieved a far greater price at “offers over” or indeed “offers around”.

Offers Around

The most recent addition to marketing price structures is ‘Offers Around’. Home Reports have changed the marketing choices because they contain a full survey report including a valuation.

Edinburgh and the Lothians are a patchwork of different locations and styles of property and, as a result, every potential sale has to be marketed individually.

An active market would respond well to an ‘Offers Over’ strategy, the figure being modest enough to attract good interest. However, since the arrival of Home Reports, ‘Offers Around’ has been equally popular.

Recently, the improvement in the current market has favoured the ‘Offers Over’ style with the intention of attracting more than one potential purchaser, setting a closing date and encouraging all interested parties to bid their best price.